The article discusses the five principles that legendary founder Ted Turner, known for his boldness and innovative ways of building successful companies, including Netflix, Amazon, Netflix, and Dave Portnoy's media move for Barstool. Turner, who was part of the three biggest media deals in history, was a hero in his time and became a folk hero due to his bold and fearless approach to business. He was also part of a larger media deal with Time Warner and AOL, merging his company with them in 1995 and effectively acquiring AOL in 2000. The author suggests that today's founders often look to history for inspiration and ideas, but Turner should be idolized as much as others like Sam Walton, Steve Jobs, or Estée Lauder. The article also mentions the importance of setting goals so high that they can't possibly achieve them in one lifetime.