Skip Black and Brown—Blue Mascara Is the Eye-Brightening Trend Taking Over
By Beth Gillette
Published on April 15, 2026.
The trend of blue mascara is on the rise, with new mascaras launching in various shades and old favorites coming out in bright colors. The use of colored mascara is an easy first step for making your eyes brighter and a quick way to achieve this. The author shares her knowledge of the technique and techniques used by celebrities and makeup artists.
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