Pepsi has withdrawn its sponsorship of Wireless Fest in London, following the announcement of Kanye West as the headliner. The decision was made after West was chosen to headline three nights at the festival and has received backlash due to his controversial anti-Semitic remarks in recent years. 50 Cent responded to the news on Instagram, expressing concern about the impact of this decision on Kanye West's public reaction. Meanwhile, Diageo confirmed that it has also withdrawn from the sponsorship of the festival.