Retail retailer Bath & Body Works is shifting its strategy to reduce its footprint, close stores, and adapt to a rapidly changing shopping environment. The company has closed 92 stores worldwide since February 2025, including 62 in the U.S. and 30 internationally. In the fourth quarter, the company shuttered 28 North America locations and seven international stores. These closures are part of a broader effort to reposition its physical footprint away from traditional malls. Around 60% of the company’s stores are located outside malls, and all new North American locations opened during the quarter followed this off-mall strategy. Bath& Body Works also launched a multi-year cost-saving initiative called “Fuel for Growth,” targeting $250 million in savings over two years.