Carles Reina, ElevenLabs’ head of go-to-market and one of the company’s earliest employees, has warned prospective sales candidates to expect long hours, constant travel, and an annual quota worth 20 times your base salary, with termination as the direct consequence of missing it. These comments were made on the 20VC podcast hosted by Harry Stebbings. Reina stated that the quota, 20 times base salary and high expectations, is higher than the industry standard for enterprise software sales roles, and is not a threat to candidates but a mechanism for self-selection. The company, which raised $500 million in a Series D led by Sequoia Capital in February 2026, has grown to $330 million in annual recurring revenue in three years without relaxing the performance bar Reina describes. The compensation structure includes pro-sales elements such as account executive and customer success manager if an upsell is completed within the first 12 months within the year.