Theresa Satenstein, a fashion enthusiast known for her live shopping channel, has turned live shopping into a major growth channel. Satenstein hosted an interview series featuring fashion collectors and vintage markets, and hosted in-person vintage markets. She also hosted the first official Neverworns Live! Shopping event in 2025 featuring fashion designer Batsheva Hay and archival pieces from her own brand. Sateneg is now partnering with fashion and beauty brands like Banana Republic and Sofie Pavitt to tap into the rapidly growing live commerce space, which is expected to reach $9.5 billion in demand in 2026.