Streaming services are increasingly becoming more accessible to consumers, with monthly prices increasing. The recent price hike from Netflix, which increased its standard ad-free plan from $19.99 per month to $19.,99 per per month, indicates that the model has shifted as advertising has become more lucrative. This shift is reflected across the industry, with services from Peacock and HBO Max to Disney+ and Paramount+ pricing their ad tiers at higher rates to underscore their value proposition. Advertising executives attribute this trend to increased revenue from ad-supported tiers due to enhanced targeting capabilities and new ad products. However, this trend is set to continue as streaming services like Netflix and Amazon Prime Video increasingly shift towards advertising, with some asking users to pay $5 per month for avoiding ads.