Sales automation startup Rox AI hits $1.2B valuation, sources say
By Marina Temkin
Published on March 12, 2026.
Rox AI, a startup developing autonomous AI agents to boost sales productivity, has raised a round valuing the company at $1.2 billion. The funding included a lead investment from General Catalyst. At the time of the fundraise, RoxAI was projected to close 2025 with $8 million in annual recurring revenue (ARR). The company was founded in 2024 by Ishan Muckherjee, former chief growth officer of New Relic. Rox's agents can monitor customer activity, identify potential risks and opportunities, and even suggest the best course of action.
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