Mythical, the company behind the "Good Mythical Morning" YouTube series, has grown its audience to its largest and most engaged point ever. The company's COO Jacob Moncrief and Deloitte principal Dennis Ortiz shared their insights at the Variety’s Entertainment Marketing Summit and the Deloite for the Creator Brands in the Zeitgeist panel. The show's 3,000th episode has been produced through a block-shooting system that compresses a month of content into a single week, allowing founders Rhett and Link to focus on the broader business. The business now includes a live touring operation, three New York Times bestselling books, and a children's book.