Amazon Reportedly Planning Alexa-Focused Phone for Shopping and AI
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By Omar Gallaga
Published on March 20, 2026.
Amazon is reportedly developing a new mobile device, codenamed "Transformer," aimed at integrating its existing ecosystem of software and hardware, including Alexa-based smart hubs and its Prime Video TV service. The phone would be focused on AI features instead of app downloads and would make it easier to buy products from Amazon and use its services. The project is still in its early stages and there is no word on a release date. The company is also rumoured to be developing an Android tablet, a departure from its Fire OS software.
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