The messaging from frontier labs about AI is not addressing consumer backlash, suggesting they are more focused on addressing this issue than addressing it. This strategy may be problematic for companies that go public when they go public, as they face a backlash from consumers. Paul Argenti, corporate reputation expert and Dartmouth College professor, believes that tech companies like Google and Microsoft have more effective corporate communication strategies due to their superior communications strategies. He argues that companies like these companies understand the power of corporate communication and shaping messaging for their product. This could exacerbate the negative response to data centers that produce AI, which have been blocked or delayed due to consumer sentiment.