The latest version of Nano Banana Pro, a version of the app that allows advertisers to generate and test assets in response to performance changes in Google Ads, has been added to the platform. This move removes friction between create generation and campaign execution, allowing advertisers to produce a broader set of assets. The Creative Toolkit in Google has been expanded to include more rich media, including photos, videos, icons, 3D assets, text and more. Microsoft Ads has also made changes to some of their automated bid strategies to streamline setup. This change does not change how campaigns are made but does alter how they select between multiple strategies and targets. The company also introduced an update to how automated bidding is structured for new campaigns, with Target CPA and Target ROAS now available as optional target settings within conversion-focused bid strategies.