Sora’s shutdown could be a reality check moment for AI video
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By Anthony Ha
Published on March 29, 2026.
OpenAI has announced it is shutting down its Sora app and related video models, six months after launching the app. This move aligns with what OpenAI is focusing on enterprise and productivity tools ahead of a possible IPO. However, this could also be a reality check moment for the makers of AI video tools, who believe these tools will replace Hollywood. The decision was debated on TechCrunch's Equity podcast by Kirsten Korosec, Sean O'Kane, and Anthony. The Wall Street Journal reported that Open AI is trying to focus on business products, enterprise products, and programming products rather than the consumer social app.
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