Affordability is becoming a central issue in Florida's governor's race, with candidates across parties focusing on rising housing and insurance costs. The issue is particularly prevalent due to measurable trends in housing and everyday expenses. Sam Staley, a housing policy researcher and director of the DeVoe Moore Center at Florida State University, highlighted the concern. Candidates have proposed different approaches to address the issue, including reducing regulatory barriers and tying housing affordability to insurance reform. Democrat David Jolly has criticized state lawmakers for not taking action on housing, insurance costs, and proposed proposals aimed at lowering costs for homeowners and renters. Republican candidate Jerry Demings proposed incentivizing workforce housing construction and directing state housing funds towards their intended use.