Record betting expected during NCAA Tournament as Americans remain divided on sports gambling
Airfind news item
By Kimberlyn Bouley
Published on March 18, 2026.
The American Gaming Association estimates that over $3 billion in legal bets will be placed during the NCAA Tournament. However, a recent poll from Sacred Heart University indicates that Americans are divided on the impact of sports gambling. Young men are among the most active participants in sports gambling, with younger males particularly interested. The accessibility of sports betting, particularly through mobile apps, has fueled its rapid growth. The appeal of March Madness also plays a significant role in this decision.
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