ITV Remains in Sky Deal Talks, Posts Slight Full-Year Studios Profit Drop, Ad Revenue Falls 5 Percent
By Georg Szalai
Published on March 5, 2026.
UK TV company ITV has reported a slightly lower profit for its ITV Studios production unit, due to a change in revenue mix and a 5 percent decline in advertising revenue for 2025 compared to 2024. The company had previously predicted that its full-year 2025 ad revenue would be down 6%, with a 9 percent decrease in the fourth quarter. ITV has been in discussions to sell its media and entertainment unit to Sky for £1.6 billion. Despite this, ITV remains in discussions with Sky regarding a possible sale of the M&E business. The news comes amid speculation about a potential interest in ITV Studios from production giants Banijay and All3Media, a merger between them.
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