Guest columnist Jennifer Martnick, team leader of the Reserve Care Navigator palliative care program at Reserve Care, formerly Hospice of the Western Reserve, discusses misconceptions about comfort at the end of life, stating that it requires more skill, attention and presence than any other form of medicine. She argues that comfort care is not about doing less but about managing pain, symptoms, and supporting the emotional and spiritual needs of patients and families facing serious illness. The goal of comfort is to help people feel better and live as fully as possible while navigating complex illnesses. However, Martnick argues that palliveive care, focused on relief from symptoms and stress of serious illness, can help people much earlier than expected.