YouTube has announced that it will automatically hold back ads during livestreams if chat engagement is at its peak, if users show support for Super Chat, Super Stickers, or gift purchases are shown. The move is aimed at helping creators maintain momentum for viewers without interruptions from ads. Until now, the only way to avoid seeing ads was by purchasing a YouTube Premium subscription. The changes were announced alongside other updates for live creators, including allowing viewers to send GIFs on creators' horizontal livestreams and live in both vertical and horizontal formats.