The Real Reason Everyone’s So Obsessed With 90s Nostalgia Right Now
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By Ashley Fike
Published on March 27, 2026.
The resurgence of 90s nostalgia, along with the success of Love Story: John F. Kennedy Jr. & Carolyn Bessette, shows that people are nostalgic for a slower, more analog world that now represents the 90s. Nostalgia softens the edges just enough to make the past feel easier than it was. A study in Frontiers in Psychology found that nostalgia can support self-esteem, social connectedness, meaning in life, and optimism. However, Hailey Perez, a Licensed Therapist at leading modern therapy practice Octave, warned that living in the past can lead to regret and avoidance.
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