Young people in China are using American reality TV star Kris Jenner as a digital good luck charm to manifest their prosperity in a tough economy. Images of Jenner have been appearing on Chinese platforms such as Weibo, Xiaohongshu and Douyin, most commonly in profile pictures or screen wallpapers. The photos are often layered with images of dollar bills or captioned with phrases like "Let's manifest" or "Keep rich, stay slay". While the memes are meant to be playful, the desire for good luck is serious due to a competitive job market and slowing economic growth. Chinese social media users believe that good luck and opportunity might eventually come their way if they can only attract it.