The Green Coffee Company, a $100B U.S. coffee industry, has secured exclusive rights to sell its products under the brand of Juan Valdez, one of coffee's most popular names. The company's control over the supply chain and sourcing of its own beans has led to 37x revenue growth in three years. As Colombia's largest coffee producer, Green Coffee Co. has also secured exclusive distribution rights to the brand, positioning it for a new phase of North American expansion. Since March 2025, the company has launched over a thousand locations across more than a dozen states, including Target, Walmart, and Harris with more in the pipeline. It is also rolling out high-growth products like lattes and K-cups.