Chinese toy manufacturer, Bloks Group, has reported a 30% increase in revenue to 2.91 billion yuan ($423 million) for 2025, reversing losses in the previous four years. The company made a profit of nearly $100 million last year, largely due to overseas sales and the introduction of rock-bottom-priced toys. However, its new, ultra-low-priced segment is contributing to a decrease in margins. Despite this success, the company lacks brand recognition in the $136 billion global toy market. Bloks' shares rose by 12% the day after the announcement but have since given back most of the gains since then. It is also trying to build a user community with the launch of its Blokees fan community app in Asia and attends international toy fairs.