Apple's upcoming Apple Experience, taking place on March 4 in three cities, is expected to be a major event where Apple will announce products such as the iPhone 17e, the rumored budget MacBook with an A-series chip, and possibly the M5 Pro and M5 Max introductions. The event is also expected to include the iPhone 18 Pro, Pro Max, and iPhone Fold in September 2026. This strategy is seen as a means of easing the supply chain, which deals with Apple's exceptionally seasonal iPhone demand. However, there are concerns that spreading iPhone sales across the year could negatively impact Apple's revenue pattern.