The Mac just posted its 'best launch week ever' with non-Mac users
By Roman Loyola
Published on March 20, 2026.
Apple CEO Tim Cook posted a message on X stating that the Mac had its "best launch week ever" for first-time Mac customers. This statement suggests that the $599 MacBook Neo has been well received by non-Mac users. The company also released a new M5 MacBook Air and the M5 Pro and M5 Max MacBook Pro. Despite not revealing how many units sold, there is genuine momentum with the laptop due to Windows fatigue and a U.S. economic sentiment. The Mac is also expected to receive updates to the Mac mini and Mac Studio soon.
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