Paramount has entered a merger agreement to acquire Warner Bros. Discovery, bringing together two major streaming platforms, HBO Max and Paramount+, bringing them to one. The acquisition ends premium TV's original heated rivalry with HBO and Showtime, highlighting how different the two networks have been trending since the mid-2000s. Robert Greenblatt, who has worked with both networks, expressed his delight at the prospect of being owned by the same company after a long run of being a good, healthy rival. The merger ends the rivalry between HBO and Paramount, with both stating that HBO should stay HBO and the new streamer HBO Max Content Content.