Joe Brady, the new head coach of the Buffalo Bills, has expressed confidence in Keon Coleman, despite the wide receiver's disappointing performance since his second-round draft by the team in 2024. Despite his struggles, Brady believes that Coleman will live up to expectations and continue to develop. He also highlighted his work ethic, approach, and maturity as a player and stated that he will not be pushed aside and will instead focus on developing him further. The Bills have played 26 games in two seasons, totaling 67 receptions for 960 yards and eight touchdowns.