The 2026 FIFA World Cup is set to take place in New York and New Jersey, with millions of visitors expected and over 150,000 fans expected. Local small businesses are preparing for the economic impact of the event, with plans for a 39-day indoor marketplace designed to showcase up to 1,200 small businesses throughout the tournament. The effort has been three years in collaboration with the Statewide Hispanic Chamber of Commerce of New Jersey. The goal of this event is broader participation and long-term growth.