The Council of Europe Secretary General, Alain Berset, has urged Europe to "tell its own story" in an impassioned speech at Series Mania. He emphasized the need for greater empowerment for European creatives to continue telling stories about the continent. The treaty aims to streamline administrative procedures and clarify obligations to make it easier for producers from different countries to work together. It will also introduce rules and clarification around revenue sharing, access to funding and data transparency. Berset will officially sign the treaty into force with delegates from around a dozen other nations, including France, Italy and Poland.