MacBook Neo is classic Apple: Moving fast and breaking stuff
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By Jason Snell
Published on March 19, 2026.
Apple's 50th anniversary coincides with the release of the MacBook Neo, a $599 laptop that could take the Mac to new heights. The company, founded in 1976 and now exists in 2026, has a product philosophy that moves rapidly to survive. Apple's focus is on innovation rather than sentimentality, a mindset that aligns with Steve Jobs. This has been a key feature of Apple's success, as it has managed three chip transitions and one operating system transition on the Mac while providing solid support over a transitional period. However, its strategy of staying true to its customers and maintaining compatibility with old software is a weakness. Apple has been able to evolve its operating system and ecosystem, moving forward in ways Microsoft could not.
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