Apple's 50th anniversary, which falls on the first day of next month, is celebrated as the company continues to reinvent itself. The company's high standards and obsessive attention to detail have made it difficult for Apple to deliver a product at a reasonable price. The concept of the Apple Tax, which allows Apple to maintain a high pricing floor, has allowed the company to deliver quality at a low price. Examples include the iPhone 17e for $599 while doubling the storage and adding MagSafe, the MacBook Neo for $1,099, and the new M5 MacBook Air for a price increase from $999. The new MacBook Air also offers a higher quality option and is more affordable now.