Kathleen Grace, a former executive at YouTube and rights-tracking AI company Vermillio, has been appointed as the chief AI officer at Lionsgate, becoming the first person at a Hollywood studio to specifically hold that title. Grace's role involves integrating AI across production, marketing, distribution and administrative workflows in a way that supports creative teams, protects their rights and makes the work better. She also outlines her vision for AI to be integrated into the development pipeline and into production. Grace emphasised the importance of experimentation with AI in order to enhance the quality of the work and experience of audiences. She acknowledged that AI can offer efficiency and speed, but insisted that it would not replace the role of filmmakers and genres as creative leaders.