Tina Shim, the senior vice president of marketing and commercialization for herbal medicine brand Apothékary, made $1 million on TikTok Shop in one month. Shim was tasked with improving the brand's store performance score, a ranking based on several metrics including reviews, fulfillment speed, and customer service response time. She also directed the team to build an affiliate creator sales force and offer higher commission rates to stand out. The brand also retained affiliates through community and educational opportunities.