Toyota Is Reportedly Building a Raptor-Rivaling Tundra That Will Likely Be Called the TRD Hammer
By Jack Fitzgerald
Published on March 18, 2026.
Toyota is reportedly planning to build a Ford F-150 Raptor competitor out of the Tundra, likely named TRD Hammer. The name was revealed in a survey sent to Tundras. The application was filed by the Toyota Motor Corporation on March 10 and seeks to trademark the name "TRD Hammer" under the international class covering automobiles. This could indicate a potential for Toyota to sell TRD-branded mallets to brand loyalists. The company did not immediately respond to a request for comment on the trademark application.
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