Google Launches AI Max For Shopping and Travel Campaigns
By Brooke Osmundson
Published on April 30, 2026.
Google has expanded AI Max to Shopping and Travel campaigns, marking its first year in the market. The move comes ahead of its annual Google Marketing Live event on May 20th. Both campaigns are now rolling out as closed betas globally in all languages. AI Max will use an account’s linked Merchant Center feed to create dynamic Shopping ads that help answer “conversational queries” and capture long-tail searches. The company also announced a shift to Search Campaigns for Travel, bringing in travel feeds and formats into standard Search campaigns. The goal is to simplify workflow while providing more AI-powered campaign management. However, existing product targeting controls and bidding structures will still remain in place.
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