Mercedes-Benz of Fresno, California, has unveiled a $4 million renovation to its North Palm Avenue dealership on April 14, 2026. The transformation includes a reimagined showroom with 55-inch touchscreen kiosks, an open service floor, and a fleet of 120 no-cost loaner vehicles for customers. The majority of the investment was intended to make guests have a faster and more pleasant experience. The facility is now owned by Toronto-based Alpha Auto Group, which acquired it from Dealer Principal Scott Biehl in December 2022.