Red Lobster’s ‘Endless Shrimp’ is officially back this week — but with a twist to prevent another financial disaster
Published on April 21, 2026.
Red Lobster is reprising its famous "Endless Shrimp" promotion, which was discontinued in 2024 due to financial issues. The promotion will be offered for a limited time at select locations and will be priced at $24.99 per person, up from $20 in 2024. Five different shrimp varieties will be available, including a new flavor inspired by internet culture. While the company had previously ruled out bringing the promotion back, strong customer demand and a recent surge in engagement have led it to reconsider its long-running two-decade legacy.
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