How a new Amazon-backed Hollywood production startup deploys AI for speed and cost-cutting
By Julia Boorstin
Published on April 24, 2026.
A new production services company, Innovative Dreams, is launching with the latest AI tools, combining cameras and a giant LED wall on a soundstage with tools to apply AI from pre-production to post-production. The company combines virtual production, motion capture, and AI tools such as Luma, Google's Nano Banana, and Bytedance's SeeDream. CEO Jon Erwin believes this can significantly reduce costs and time by merging the traditional filmmaking process into a digital world rather than replacing cameras and actors with digital assets. The first project using this new workflow is an upcoming three-part series called “The Old Stories: Moses” starring Ben Kingsley, set to debut this spring. However, the rise of new AI tools raises concerns of job losses in Hollywood, which has lost over 40,000 entertainment industry jobs since 2022 and has seen production activity at its lowest level since 1995.
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