BMW says it has no intention of dropping sedans, even as some rivals cut back
By Robert Ferris
Published on April 22, 2026.
BMW has no intention of discontinuing making sedans in spite of U.S. tariff pressures on German imports and increased sales of sport utility vehicles. The company's North America chief, Sebastian Mackensen, made the comments during an interview ahead of unveiling an updated version of its full-size 7 Series sedan, which includes a panoramic heads-up display in the windshield and a voice assistant that uses artificial intelligence. The car will be the first without electric powertrains to come equipped with the new tech. Since 2018, the X7 has surpassed the 7 Series in the US in terms of sales. The X7 is made in Spartanburg, South Carolina, while the 7 series, like all BMW sedans, is imported.
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