Sunday Reboot: MotionVFX, celebrations, and questionable updates
By Malcolm Owen
Published on March 22, 2026.
Apple's acquisition of MotionVFX, a company that sells access to transitions and effects used in various video production tools, could benefit Creator Studio. However, there is a risk that Apple will simply roll up MotionV FX as part of its existing Apple Creator Studio subscription as more premium content. The acquisition makes sense, as MotionVFK is intended to work within the Final Cut Pro app instead of being a separate app. However it is likely that exclusivity would eliminate access to these transitions for non-MotionVFX users. The company's subscription is still available to all at the time of reporting. The AirPods Max 2 was introduced as being "better than ever" but lacks significant improvements. Apple's 50th anniversary anniversary tour of Asia continued with events in China and South Korea.
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