Xbox CEO Asha Sharma has warned that RAM shortages will impact the final rollout of Xbox's Project Helix console, which is expected to cost between $900 and $1,500, putting it more closely aligned with PC prices than traditional console rates. This could potentially lead to a premium price point for the Gen 9 console, potentially leading to a 50% increase in the next generation of consoles' stock costs. Sharma also stated that the company is investing in the project as a first-class experience and is investing heavily in the design. However, this could pose a challenge for a high-cost, low-stock device in a market already fatigued by high prices.