Buffalo Trace Owner Makes a Play for Jack Daniel’s: What a Potential Sazerac Deal Means for Whiskey Fans
By Moses Jeanfrancois
Published on April 10, 2026.
The Wall Street Journal reports that Sazerac has approached Brown-Forman, the parent company of Jack Daniel's, to discuss a potential deal. The potential merger would create a new level of collaboration between the two companies. This comes after discussions with Pernod Ricard about a potential acquisition.
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