Heineken Mexico has launched a hiring campaign for Mexican nationals who have been repatriated from the United States in an effort to support their economic and social reintegration in the country. The campaign aligns with the company's "Bringing a Better World" sustainability strategy, focusing on social impact and economic inclusion for vulnerable groups. The initiative is driven by Heineken through the Tecate brand and Heineind’s chain of convenience stores in Mexico, SIX stores, in collaboration with Fundes, an NGO focused on social and social inclusion. The first phase of the initiative began in early 2026 with the opening of five SIX shops in the border cities of Tijuana and Ciudad Juárez, creating 15 jobs. The second phase aims to employ at least 130 people and open 10 additional stores in the next 24 months.