Mercedes-Benz USA CEO Adam Chamberlain has stated that 2026 is shaping up to be a challenging year for the company. Factors such as high gas prices and increased auto loan interest rates could deter consumers from purchasing a new vehicle. The company is investing $4 billion in its Alabama plant to increase production and aims to achieve a 28% increase in U.S. car sales by 2030. The majority of Mercedes' vehicles sold in the U., which are built overseas, have significantly increased costs a year into President Donald Trump's higher tariffs on auto imports.