Gen X is losing confidence
Airfind news item
By Emily Peck
Published on August 3, 2026.
The Conference Board has reported that Generation X (Xers) has the lowest consumer confidence of any generation, according to the survey. This is due to many Xers near or at their peak earning years, which could cause a decline in spending and the economy. Factors such as financial pressures, aging parents, and retirement preparation, may also be factors. Confidence among Boomers and the Silent Generation is only slightly better. However, researchers note that more young adults are facing a crisis in wellbeing, and that slumping confidence across all generations hasn't significantly impacted Americans' appetite to spend.
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