Tucker Carlson, former Fox News host and popular right-wing podcaster, has partnered with Skyhorse Publishing to release books by provocative authors such as Russell Brand and Milo Yiannopoulos. The move reflects a shift from traditional conservative publishing to lifestyle content and cultural signaling. Despite decades of dominance in the conservative publishing industry, the shift from politics to more lifestyle content is seen as a departure from tradition. Conservative publishing is losing its focus on political issues and focusing on branding rather than engaging in them. Despite efforts to break the stranglehold traditional houses had on conservative books, these publications have largely collapsed.