British retailer Marks & Spencer is returning to the US for a second time in a partnership with Nordstrom, in an attempt to win over the US fashion-forward. This will be the first time the brand will be sold in American brick-and-mortar stores. The partnership will include a curated women’s wear capsule in 30 Nordstrom locations, featuring 60 pieces from the core ranges of Mark & Spencer. This follows a flop in the 1980s when the retailer attempted to enter the US market with its parent company Brooks Brothers and left the country in 2001 due to poor sales and poor brand identity. The company plans to expand into menswear with a more prominent brand image.