Luxury brands book sales drop as Mideast war takes toll on airport shopping
By Helen Reid
Published on April 15, 2026.
The Mideast war, now in its sixth week, has resulted in a significant decrease in book sales for luxury and beauty groups, which have relied heavily on airport shopping and Gulf hubs to offset weaker demand in China and Europe. International flights to and from the Middle East dropped in the first half of March, with some airlines in the United Arab Emirates restarting but flights remain below normal levels. LVMH's selective retailing division, which includes Sephora, is moving inventory from slower sales locations to more foot traffic. Kering's CFO Armelle Poulou noted that travel retail was slightly down compared to the previous year and that performance with local customers has been more resilient than tourism-related demand.
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