KPMG has launched a new incentive program for its US advisory division, "AI Spark Innovation," offering cash prizes for consultants who excel in AI innovation. The cash awards will be larger than an end-of-year compensation award and aim to encourage employees to adopt AI into their workflows. The program also aims to incentivise employees to focus on innovation rather than billable hours. The announcement comes as companies are increasing efforts to entice employees to use AI more widely.