The AI RAM shortage is also driving up the price of consumer SSDs, much like with RAM. The demand from the AI industry is overwhelming, leading to a significant decrease in inventory available for consumers. The same brands with the largest RAM market share also control the global NAND market. According to price trends from PC Part Picker, NVMe SSD prices began increasing in December 2025, with 256GB to 4TB SSDs now double or triple what they were just a few months ago. All three leading NAND brands have been profiting from this boom, with Micron reporting a 169% increase in NAND revenue year-over-year.