Ryan Gosling's 'Project Hail Mary' Smashes Records For Amazon Prime Video - Amazon (NASDAQ:AMZN)
By Anusuya Lahiri
Published on March 23, 2026.
Amazon.com (NASDAQ:AMZN) is increasing its entertainment strategy by partnering theatrical success with higher monetization on its streaming platform. The film "Project Hail Mary," starring Ryan Gosling, debuted with about $80.5 million in the U.S. and Canada and another $60.4 million internationally, marking Amazon's biggest opening and the strongest debut for a non-franchise Hollywood film since 2023. The company is also raising the price of its ad-free Prime Video option and rebranding it as "Prime Video Ultra". The move comes as Prime Video's audience grows and follows industry trends.
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